Sidecar Perspective

Sharing the Sidecar perspective on business, marketing, and lessons in growth.

Color is all around us every day. Think about a yellow sunny day versus a gray overcast day. They each have a powerful influence over us — happy or melancholy — whether we are conscious of its effect or not. The psychology of color is undeniable. I’ve always loved color, but for many years my…

What is a “successful blog?” We all define success differently depending on the goals we each want to achieve. When it comes to blog success, it’s no different. Everyone starts blogging for different reasons, and each person has a different expectation of what he or she will get from the experience. I’ve loved writing since…

When I hand someone my business card or they hear the name of my business, they often want to know the story behind the name. To fully understand what the sidecar represents, here is the story of how Sidecar Marketing Solutions was born. During my many years in the corporate and agency world, I played the…

Do you write blog posts on the same subject, or around the same theme? Would you like to create a product to offer as an opt-in or to sell on your website? I’d love to share with you one of the things I do for my clients to get more traction out of all the…

Marketing is a huge subject. There are so many individual components of marketing, from social to content to SEO. What type of marketing avenues you pursue is really as individual as your business (and your budget). In working with established small businesses on growth strategies, it’s surprising to see they often don’t have a marketing plan in place….

Thought leadership and content marketing go together like peanut butter and jelly. But while both terms are talked about all the time, many business owners still don’t understand how the two fit together to drive business results. Why? My guess is that the two are both difficult to understand in terms of measuring results. Both…

The next time you’re reading something online, think about how you found it. Were you searching on Google? Reading an online magazine like Forbes or Fast Company? Maybe your friends on Facebook recommended an article to you, or you clicked a link on Twitter. Now, put yourself on the other side: How do think people…

You know that person who can tell you the most ah-mazing story that leaves you hanging on every word, yet you walk away and realize you were just listening to an embellished tale of garden snails? Yeah, I’m NOT that person. At dinner parties, the kids’ bedtimes – I stink at telling stories, but I…

In the article, Sidecar: The Story Behind the Name, we take a journey into the story behind our business name, Sidecar Marketing Solutions. Here, for an after-hours journey, I share my first encounter with the drink, the origin of the sidecar cocktail and my favorite recipe. Discovery of the Sidecar Cocktail I first discovered the…