You’ll find us at the crossroads of data and instinct.
We combine research-backed knowledge, and an understanding of your customer to create lasting and far-reaching marketing solutions.
We chart the course – then keep your business on it. Being recognized both off- and online requires effective and consistent marketing – marketing that capitalizes on the channels and tactics that align with your goals. It means knowing what works, and recognizing what’s just smoke.
When we partner to build your marketing strategy, you get a second brain to navigate your goals, target market, competitive research and content roadmap. Not to mention the tactical plan that supports it all. Together, we pack the suitcase with exactly what will work best for your business.
It’s go time! With the course plotted and directions in hand, we bring it all together to put your strategy into motion. We create a cohesive brand experience for the entire customer journey with marketing collateral. We implement systems and processes to automate marketing across a multitude of channels.
Website design, content creation, SEO, paid ads, email marketing, and referral programs are all examples of projects we take on to alleviate you and your team from unnecessary workload. All deliverables follow a clear roadmap defined by your vision. We collaborate to achieve results beyond simply completing projects.
STRATEGY: It’s a waste of time and money to travel anywhere before we map the course. It’s the same with your business. Strategy First provides clarity on the business vision and core message. We ask questions, gather data, and collaborate with you to discover what is best for your goals, budget, and timelines. Then it’s go time!
SEO: Google processes thousands of search queries every second on average. Content without SEO is almost useless; because how will your content be found? SEO without content is pointless; because there’s nothing to find. Our datahead SEO analysis informs a solid content strategy to produce the right type of content aimed at the right people.
CONTENT: Anything experienced by your customers is content. From branding to email to social posts, all content should be cohesive and aimed at blending your customer needs with your business offerings. Instead of producing random content, we create a content roadmap based on the messaging gaps for your product or service – and at the right point in your customer’s decision-making journey.
EMAIL MARKETING: We repeatedly see how well email works to connect and reach the hearts of your followers. It’s an opportunity to inform, demonstrate, qualify, and delight on a nuanced (deeper) level than the public usually sees. From newsletters to broadcasts to automated drip campaigns – we revel in the content organization, writing, and automation management of email.
DESIGN: Good design is not just about the way something looks. It’s also about how it works. When client-facing assets are well-designed, it’s instantly an eyecatcher. We go beyond “pretty” to create great designs that draw in the viewer, inform, answer questions, provide solutions, and leave customers wanting more.
OPERATIONS: Behind everything we do we also install the marketing system and processes that drive the work. For our strategy consulting only clients, we include an Operations Manual so you or someone else can pick up on the work we’ve installed for you. For our ongoing retainer clients, you will be read into our project management software so you see the process in action. And it’s yours to keep!