Sidecar Marketing Solutions | Marketing for Micro Businesses

Marketing that fits
your current stage of life.

Get the direction, map, and fuel you need for a smooth-running business – without the wrong turns.

Have confidence and alignment with marketing that’s true to you

Know what marketing activities to do (or delegate), when, and how

Feel organized and at ease with a marketing system created just for you

Break out of your mental traffic jam

You’ve changed and evolved, seeing the world through wiser eyes. But does your marketing reflect and support who you are now? Or is it still stuck back in the early days?

Running a business at this stage of life looks different than it used to. You might:

notice the marketing tactics that worked before aren’t cutting it anymore
feel the pressure to stand out from the ever-growing competition online
worry AI and other advancing technology are leaving you behind
want to work with a different type of client and/or solve different problems
have a new product or service idea but don’t know how to take it to market

You feel the need for change. But, ugh, the mere thought of a change at this point feels like teetering on the edge, risking all you’ve built.

And you’ve tried… allllll the courses, DIY marketing, fleeting tactics, agencies, or perhaps another ‘expert guru.’ The promise of change seems elusive.

It’s ok! The entrepreneurial journey is thrilling – and overwhelming. With the right guidance, your marketing can match what you want and who you are at your current stage.

It’s time for a SHIFT.

Evolve your business with action plans that drive real results

S.H.I.F.T. BUSINESS STRATEGY

You have a lot of ideas but aren’t sure what’s possible or what will work for your unique situation. With our S.H.I.F.T. framework, you can untangle the web of ideas, aspirations, and challenges in your mind to move forward confidently.

M.A.P. TO MARKETING SUCCESS

You have clarity and know your destination. But there’s no “one way” to market. We’ll develop a marketing action plan (M.A.P.) that outlines the right-fit tools, priorities, and activities so your marketing will run smoothly while you focus on your expertise.

CRUISE CONTROL FULFILLMENT

We won’t leave you stranded at the crossroads. Unlike many marketing shops, we can build what we plan for you! With one-off projects or ongoing services, Sidecar is your bolt-on marketing partner that runs right alongside you.

We don’t use generic strategies you can Google; we blend business savvy, marketing design, and neatly organized operations. We bring:

a thorough, operations-driven mindset that avoids potential potholes
a strategy-before-tactics approach that aligns your goals, capabilities, and marketing style
a committed team that won’t just leave you on the side of the road with a plan but will journey with you past every mile marker

You have talent for operating at every level. You're able to get down in the weeds to figure out why something isn't working, but then able to zoom out and conceptualize how it fits together. You've taken the time to understand my business and audience inside and out, which means you make smart, strategic suggestions that are right for me, even if that's different from the "norm" and what gurus say. You're always looking for opportunities to optimize, streamline, simplify and add more value to my people – whether that's content ideas or new offerings. I deeply appreciate having you as a trusted thought partner. Your professionalism is so assuring and calming. I always know that things are getting done and to the utmost standard of quality. You've freed up SO much mental bandwidth for me, not only because things are getting done, but also because you've built a team and I know there are processes and systems in place. It's like magic.

Melody Wilding, Executive Leadership Coach for Sensitive Strivers

Your deep knowledge of business and marketing tools, which ones are perfect for my needs, exactly how to use them, and your thoughtful implementation of them “behind the scenes” has been invaluable. The systems you have set up for me not only feel polished, professional, and user-friendly to clients, but have saved me uncountable hours on tasks that are not the best use of my time, and greatly reduced my stress and worry about whether and how routine tasks are handled.

Stephanie Meade, Educational Consultant

I put changing my business on the back burner too many times. It felt too difficult. But you gave me the guidance I needed. Anyone who wants a bright, knowledgeable professional who also is a compassionate and reasonable person to set goals, lay out action steps, and get things done needs to work with you.

DIANE GELLER - CAREER CONSULTANT

Working with Sidecar Solutions has been transformational to my business. As a small business owner, I used to think I had to do all the marketing myself. But now we trust Sidecar's team to manage our priorities, help us stay within budget, and do all the marketing on our behalf. It is a relief to trust that you’ll get quality work from a company that interprets and executes our ideas without much involvement from me as the owner. Not only do I recommend working with Sidecar Solutions, I refer them often to my colleagues.

Susan Fennema, Chaos Eradicating Officer (CEO) – Beyond the Chaos

Testimonial_Derek_Eisel_headshot — Sidecar's work is fantastic! The strategy, sales aids, and collateral you've created allow me to communicate better who Scope 5 is and how we help clients. I can't thank you enough for how much your marketing is upping our professionalism and making sales more productive for me.
DEREK EISEL – Scope 5

Testimonial_Jennie_headshot — After just one phone conversation, I realized in order to take my business to the next level, I needed help to execute more quickly and efficiently. Her passion for her work and her approach as a partner in the “Sidecar” made the investment and commitment incredibly easy to make.
Coach Jennie, Coach and Author

Testimonial_Melissa_headshot — I was just starting my coaching business and I needed someone to help me plan, streamline, create the marketing strategy, and keep it going. Rebekah and her team were perfect for the job. Sidecar helped me get my marketing strategy in order, successfully implemented a list-building strategy 2 years in a row, increased my one-on-one clients, and facilitated group coaching programs.
Melissa Toler, Health & Life Coach

Testimonial_Dana_headshot — Rebekah and her team handles our marketing projects seamlessly – she's proactive, attentive to detail, and thorough. I'm never left guessing when a project will be done, because she's so great with deadlines! Having Sidecar as a marketing partner helps my business run more smoothly, is an incredible asset, and a truly great investment!
Dana Leavy-Detrick – Brooklyn Resume Studio

Testimonial_Susie_headshot — I had everything I needed to begin my health coaching business. Or at least I thought I did. What I didn’t have was the expertise to market my business. That is when Rebekah came to my rescue. She is awesome to work with and has the expertise I needed to get my online marketing up and running.
Susie Procini – Age Perfection

Testimonial_Nicole_headshot — I cannot say enough about how much I value working with Sidecar Solutions. Not only is Sidecar a godsend for marketing my business, Rebekah as the frontrunner is reliable, efficient, and extremely competent in her marketing expertise. She has been key in our new website launch and a huge branding overhaul.
Nicole Glassman – Mindful Health

Kelly M — I so appreciate and admire that you can turn mind soup into practical actions that make things better! After our last session, I was able to focus and get work done. I immediately rewrote the proposal email that is already working better, and the person who responded to it just filled out the survey with *extremely* helpful information that will save me tons of time on the call. Thank you for your help.
Kelly, Executive Leadership Coach

Still Stuck in Neutral?

I get it! Change can be scary, whether it’s coming at you or you seek it out. It’s challenging and might feel threatening to what you already know – even when it’s not working for you anymore. But…

If you’re not aligned with the work you do, you’ll burn out or fade away.
If you don’t move forward, you’ll drift back.
Entropy waits for no one.

DON’T SETTLE FOR THE MIDDLE OF THE ROAD – YOU’LL GET RUN OVER.

There are too many middle-of-the-road businesses doing the same things the same way. You don’t have to be one of them!

Create a differentiated and profitable brand built on your unique way of seeing the world.

A business that operates from your values, mission, and voice. A business that runs with intention.

Where do you start? It starts with YOU!

Why Sidecar Marketing Solutions?

Hi, I’m Rebekah Rius. I help established solo and micro-business owners shift their work to align with what’s most important to them and the life/work style they want. I help you move past the fear and get excited about the next turning point in your business.

As a Gen X’er who has traveled many unconventional routes in life, I’ve had my fair share of change. Of course, sometimes I had to make changes, ready or not. But usually, I’ve taken charge and decided to shift something in my life on purpose.

My 20+ year career includes a lot of twists, turns, and countless tweaks to my business as I’ve changed as a person. For me, it’s all about using my skills and experience from continuous development to help other business owners succeed.

I’ve worked with many clients who have successfully shifted gears. All for various reasons, but always based on what’s important at a pivotal moment to reach their next milestone.

Here are a few examples of how Sidecar clients have made a shift in their business.

01

Simplified multiple services down to one to focus on delivering a deeper experience and higher quality outcome to her clients

02

Separated and productized smaller services from one big, comprehensive offer to provide niche solutions to more than a handful of clients

03

Developed IP to differentiate herself and grew massive brand recognition, including a speaking circuit and becoming a best-selling author to help an underserved group of people

04

Productized her expertise into multiple stages of on-demand, group, and mastermind courses to reach more people with her mission

05

Elevated the brand visuals and messaging to work with fewer but higher paying clients so she didn’t have to work as long and built a team to support her while she provided direct value to her clients

Marketing that fits your current stage of life.