Sidecar Marketing Solutions | Marketing for Micro Businesses

The most successful people delegate.

Have it all — don’t do it all.

Optimize your time and upgrade your business. Untangle business management through collaboration with a trusted partner.

Like a sidecar to a motorcycle, the right support at your side will give your business more focus, more balance… and more fun!

Ready to make tracks and blaze new trails?

Shape your business to fit your life and goals

Get all-in-one support for your business needs

Work with a partner who truly cares about your success

Break out of your mental traffic jam

The landscape of small business is experiencing big changes. As digital transformation accelerates, the opportunities for small businesses are exploding.

But there’s a catch: the overwhelm of managing it all as it grows.

Your success hinges not on doing everything yourself, but on delegation and collaboration. And here’s the truth: trying to “do it all” won’t make you a better business owner — just a busier one. Thankfully, you don’t have to do it all alone.

My mission is to transform how small businesses operate, making “overwhelm” a thing of the past and replacing it with “intentional business design.” This means your business will operate with clarity and purpose to focus on what works, and eliminate what doesn’t.

SERVICES

You've worked hard to establish your business, but the potential is maxed out at the current operating level. You are ready to grow and level-up in a strategic way, but need the right support to do so.

Here's how I help!

01

PLANNING

We collaboratively plan and strategize the big picture. I ask you questions to help you focus on the big-picture vision for your business, learn what you do and why, who are your clients, and what’s going on that lets you know you need help.

From there we’ll create an action plan and list of priorities. Then, as you and your business evolve, we consistently return to these questions to make sure we’re on track or to make corrections.

02

PROJECT MANAGEMENT

Your business is doing great, you’re making money, and you may even have a team in place, but you’re still not able to do all the things needed to grow it.

You need someone who knows business inside and out and who can manage people and projects while you focus on what you do best in your role.

Do you need a new or updated website but don’t have time to find the designer and developer and manage all the questions and timelines?
Is it your goal to launch a new workshop, retreat, product or program, but can’t sideline your main income to focus on this new project?
Are you wasting precious time because your processes and procedures are all over the place, yet can’t justify the time it takes to create a manual once and for all?

Yes, you could handle all this yourself, but will you?

Our partnership ensures that your goals are met without you having to spend all your time on the granular details.

03

CONTENT & SOCIAL

Content is essential to any small business. We provide content management to help your business get noticed.

Are you spinning your wheels with content creation?
Or do you have a million ideas to write or post about but neither the time nor energy to execute them?
Are you just too busy to create your blog post and social media content?

I bring the expertise, not only with the content but the strategy behind it in these key areas:

Current content audit
Audience development
Editorial calendar creation
Content repurposing & recycling
Blog post writing
Design high-value content assets
Schedule posts for social media promotion
Republishing to third-party platforms (Medium, Forbes, etc.)
+ more

04

IMPLEMENTATION

The plan is in place, now implementation begins to manage the tasks and reach the goals.

Here are a few specific ways we get the work done:

Marketing: Print & digital marketing management.
Branding: Creation of the visual representation of your business & keeping it consistent across all channels and collateral.
Email Marketing: Opt-in development, email list building & autoresponder campaigns. Using your existing content and materials to create automated programs with an email follow-up series, or ebooks and infographics.
Build Your Thought Leadership: You know you have something important to say but aren’t sure how to get noticed by the right people or groups you want to reach.
Techie Tasks: Website management, including blog posts, editing pages, and SEO. Email marketing software set up and maintenance.
Blog content management: You probably have a blog, but it may take you way more time than you’d like to manage. I can help you save time by managing your editorial calendar, repurposing content, and bundling your existing articles into ebooks. We also help with copyediting, image selection/editing, on-page SEO, publishing, and cross-promotion.
Product & Services Launch: Anytime a new product, service, or in-person event is coming online, there are a million moving pieces to coordinate and complete for it to run smoothly. We have these launch systems down so you don’t have to keep reinventing the wheel.

APPROACH

There are no generic strategies here. I blend years of business savvy, marketing, design, and organized operations to mix a custom brew that works for what you do.

I bring:

a thorough, operations-driven mindset that avoids potential potholes
a strategy-before-tactics approach that aligns your goals, capabilities, and business style
a committed team that won’t just leave you on the side of the road with just a plan, but will journey with you past every mile marker to get stuff done

You have talent for operating at every level. You're able to get down in the weeds to figure out why something isn't working, but then able to zoom out and conceptualize how it fits together. You've taken the time to understand my business and audience inside and out, which means you make smart, strategic suggestions that are right for me, even if that's different from the "norm" and what gurus say. You're always looking for opportunities to optimize, streamline, simplify and add more value to my people – whether that's content ideas or new offerings. I deeply appreciate having you as a trusted thought partner. Your professionalism is so assuring and calming. I always know that things are getting done and to the utmost standard of quality. You've freed up SO much mental bandwidth for me, not only because things are getting done, but also because you've built a team and I know there are processes and systems in place. It's like magic.

Melody Wilding, Executive Leadership Coach for Sensitive Strivers

Your deep knowledge of business and marketing tools, which ones are perfect for my needs, exactly how to use them, and your thoughtful implementation of them “behind the scenes” has been invaluable. The systems you have set up for me not only feel polished, professional, and user-friendly to clients, but have saved me uncountable hours on tasks that are not the best use of my time, and greatly reduced my stress and worry about whether and how routine tasks are handled.

Stephanie Meade, Educational Consultant

I put changing my business on the back burner too many times. It felt too difficult. But you gave me the guidance I needed. Anyone who wants a bright, knowledgeable professional who also is a compassionate and reasonable person to set goals, lay out action steps, and get things done needs to work with you.

DIANE GELLER - CAREER CONSULTANT

Working with Sidecar Solutions has been transformational to my business. As a small business owner, I used to think I had to do all the marketing myself. But now we trust Sidecar's team to manage our priorities, help us stay within budget, and do all the marketing on our behalf. It is a relief to trust that you’ll get quality work from a company that interprets and executes our ideas without much involvement from me as the owner. Not only do I recommend working with Sidecar Solutions, I refer them often to my colleagues.

Susan Fennema, Chaos Eradicating Officer (CEO) – Beyond the Chaos

Testimonial_Derek_Eisel_headshot — Sidecar's work is fantastic! The strategy, sales aids, and collateral you've created allow me to communicate better who Scope 5 is and how we help clients. I can't thank you enough for how much your marketing is upping our professionalism and making sales more productive for me.
DEREK EISEL – Scope 5

Testimonial_Jennie_headshot — After just one phone conversation, I realized in order to take my business to the next level, I needed help to execute more quickly and efficiently. Her passion for her work and her approach as a partner in the “Sidecar” made the investment and commitment incredibly easy to make.
Coach Jennie, Coach and Author

Testimonial_Melissa_headshot — I was just starting my coaching business and I needed someone to help me plan, streamline, create the marketing strategy, and keep it going. Rebekah and her team were perfect for the job. Sidecar helped me get my marketing strategy in order, successfully implemented a list-building strategy 2 years in a row, increased my one-on-one clients, and facilitated group coaching programs.
Melissa Toler, Health & Life Coach

Testimonial_Dana_headshot — Rebekah and her team handles our marketing projects seamlessly – she's proactive, attentive to detail, and thorough. I'm never left guessing when a project will be done, because she's so great with deadlines! Having Sidecar as a marketing partner helps my business run more smoothly, is an incredible asset, and a truly great investment!
Dana Leavy-Detrick – Brooklyn Resume Studio

Testimonial_Susie_headshot — I had everything I needed to begin my health coaching business. Or at least I thought I did. What I didn’t have was the expertise to market my business. That is when Rebekah came to my rescue. She is awesome to work with and has the expertise I needed to get my online marketing up and running.
Susie Procini – Age Perfection

Testimonial_Nicole_headshot — I cannot say enough about how much I value working with Sidecar Solutions. Not only is Sidecar a godsend for marketing my business, Rebekah as the frontrunner is reliable, efficient, and extremely competent in her marketing expertise. She has been key in our new website launch and a huge branding overhaul.
Nicole Glassman – Mindful Health

Kelly M — I so appreciate and admire that you can turn mind soup into practical actions that make things better! After our last session, I was able to focus and get work done. I immediately rewrote the proposal email that is already working better, and the person who responded to it just filled out the survey with *extremely* helpful information that will save me tons of time on the call. Thank you for your help.
Kelly, Executive Leadership Coach

STILL STUCK IN NEUTRAL?

I get it! Change can be scary, whether it’s coming at you or you seek it out. It’s challenging and might feel threatening to what you already know – even though it’s not working anymore. But…

only you can do the work that moves your vision forward.
if you don’t move forward, you’ll burn out or drift back.
advancing technology waits for no one.

DON’T SETTLE FOR THE MIDDLE OF THE ROAD – YOU’LL GET RUN OVER.

There are too many middle-of-the-road businesses doing the same things the same way. (Bleh!) You don’t have to be one of them!

Stop working on repetitive tasks that others can do. Work on creating a differentiated and profitable brand built on your unique way of seeing the world.

A business that operates from your values, mission, and voice. A business that runs with intention.

Where do you start? It starts with YOU saying yes to delegating!

ABOUT ME

Hi! I’m Rebekah Rius. My 20+ year career has taken me through advancing job titles and a wide range of corporate and entrepreneurial opportunities.

Whatever my job title, I always ended up being given the organizational and creative projects to manage—which I love! As a self-growth enthusiast, I specifically like to work with business owners and organizations that help their clients reach their highest potential.

Over time, my business has grown to offer a hybrid of direction and implementation. I bring productivity, clarity, and calm to your business and, in turn, your life.

I enjoy the hands-on work, but if needed, I have two virtual assistants to help with fulfillment and a team of contractors on speed dial for specialties I can’t tackle.

Personally speaking, I’m from and live in Georgia, though the West Coast is my second home. Outside of work, you’ll find me reading (a book a week on average!), moving house plants around, or with friends and family enjoying a good laugh.

Here are a few examples of how Sidecar clients have made a shift in their business.

01

Simplified multiple services down to one to focus on delivering a deeper experience and higher quality outcome to her clients

02

Separated and productized smaller services from one big, comprehensive offer to provide niche solutions to more than a handful of clients

03

Developed IP to differentiate herself and grew massive brand recognition, including a speaking circuit and becoming a best-selling author to help an underserved group of people

04

Productized her expertise into multiple stages of on-demand, group, and mastermind courses to reach more people with her mission

05

Elevated the brand visuals and messaging to work with fewer but higher paying clients so she didn’t have to work as long and built a team to support her while she provided direct value to her clients