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Sidecar: The Story Behind the Name

An overhead areal photo of the forest with a road splitting down the middle

When I hand someone my business card or they hear the name of my business, they often want to know the story behind the name. To fully understand what the sidecar represents, here is the story of how Sidecar Marketing Solutions was born. During my many years in the corporate and agency world, I played the…

Sidecar Cocktail Recipe

Dark close up road going through the trees

In the article, Sidecar: The Story Behind the Name, we take a journey into the story behind our business name, Sidecar Marketing Solutions. Here, for an after-hours journey, I share my first encounter with the drink, the origin of the sidecar cocktail and my favorite recipe. Discovery of the Sidecar Cocktail I first discovered the…