Marketing is a huge subject. There are so many individual components of marketing, such as email marketing or social media marketing. What type of marketing avenues you pursue is really as individual as your business (and your budget).
In working with established small business owners on their growth strategies, it’s surprising to see they often don’t have a marketing plan in place.
You’ve gone this far and you won’t go out of business tomorrow, but you need a marketing plan for sustained growth and expansion.
A marketing plan is your roadmap to the future – the guideposts of HOW you are going to reach the marketing goals defined in your marketing strategy.
Skip the complicated and fancy language, but make sure it does include:
Small business usually grows from the desire to provide a service or product to a semi-known audience, and most solopreneurs usually don’t take the time – or don’t know how – to set up a plan of action to make this happen. When I started Sidecar I had a simple business plan in place, and my marketing plan was even more basic. The most important next step was to quickly find out where my ideal client was hanging out, and then focus my marketing efforts in those places. Where do you start?
Even when you know your ideal customer there are so many marketing avenues to choose from the decision can quickly become overwhelming. The easiest way to create a solid marketing plan is to get super specific and look at each platform individually. By spending a little time on various platforms, you’ll find your Right People pretty quickly. Once you have a feel for their needs and pain points start thinking through the HOW process:
That’s it! A simple marketing plan to make sure you are spending your marketing time and attention in the right avenues to advance your business.
Do you have a marketing plan? Share in the comments and in this post over on Twitter.